Purelife Health is building Nigeria’s leading integrated, tech-enabled healthcare platform, combining clinics, pharmacy, telemedicine, microinsurance, and e-commerce into a seamless, scalable system

We are recruiting to fill the position below:

Job Title: Digital Marketing Analyst
Location: Lagos
Employment Type: Type: Full-time


Job Description

* You will develop and execute data-driven performance marketing campaigns across digital channels to drive user acquisition and revenue for Purelife’s hybrid services.
* You will manage paid media, optimise funnels, track performance metrics, and ensure measurable ROI aligned with our growth strategy.


Key Responsibilities

* Plan, execute, and optimise paid campaigns across Google Ads, Meta, programmatic, and mobile ad networks.
* Build and manage customer acquisition funnels for:
* Telemedicine consultations
* Pharmacy e-commerce
* Subscriptions and microinsurance plans
* Manage and improve SEO/SEM strategies for organic and paid reach.
* Track, analyse, and report on CAC, LTV, conversion rates, and ROI.
* Implement retargeting and remarketing campaigns to boost conversions.
* Collaborate with the brand team to align campaign messaging with Purelife’s mission.
* Test and iterate creatives, offers, and landing pages for optimal performance.
* Manage campaign budgets to maximise growth while controlling costs.
* Prepare monthly reports on performance marketing outcomes and insights.


Requirements

* Bachelor’s degree in Marketing, Business, or a related field.
* 3+ years of experience in digital/performance marketing, preferably in healthtech, fintech, or e-commerce.
* Proven track record in managing paid search, social, and programmatic campaigns.
* Skilled in using Google Analytics, Meta Business Suite, and ad management tools.
* Data-driven mindset with experience in funnel optimisation.
* Comfortable in a fast-paced, mission-driven environment.


Application Closing Date
Not Specified.